Comparison

Mitra AI vs Tidio

Tidio is a great support tool. But if your goal is to sell more products, you need an AI that actually understands what you sell.

TL;DR Verdict

Choose Tidio if you need live agent chat and a support ticketing system. Choose Mitra AI if you want an AI that reads your entire product catalog, recommends items intelligently, and handles buying objections — turning conversations into conversions.

Feature Comparison

FeatureMitra AITidio
Primary focusSales & product discoveryLive chat & support tickets
AI product recommendations✓ Full catalog-aware AI✗ Not available
Semantic product search✓ Vector embeddings✗ Keyword match only
Objection handling✓ AI-generated per product✗ Not available
Shopify integration✓ Real-time full sync✓ Order lookup only
WooCommerce integration✓ Full sync✓ Basic
Proactive sales outreach✓ Context-driven✓ Trigger-based pop-ups
Live agent handoff✗ Not available✓ Core feature
Helpdesk / ticketing✗ Not applicable✓ Core feature
Starting priceFree plan available$29/month (basic bot)

Tidio is a Support Tool. Mitra is a Sales Tool.

Tidio was built to reduce support ticket volume — it's excellent at answering "Where is my order?" and routing complex issues to a live agent. That's genuinely valuable. But if a customer asks "I'm looking for a gift for my sister who loves boho fashion under ₹2,000," Tidio has no way to help.

Mitra AI ingests your entire product catalog, generates vector embeddings for semantic understanding, and answers that question by retrieving the top 5 most relevant products — explaining why each one fits, what the selling points are, and how to handle "Is it worth the price?"

Product Knowledge: Night and Day

Same customer query. Two very different responses:

CUSTOMER
"What's a good outfit for a beach wedding?"
Tidio Bot
"I found 247 results for 'outfit'. Here are some popular items."
Mitra AI
"For a beach wedding, you'll want something flowy and breathable. Here are 3 picks that work perfectly: [Linen Co-ord Set ₹1,899] — lightweight, elegant, packs well. [Floral Maxi Dress ₹2,199] —..."

Pricing: What You Actually Get

Tidio's free plan is heavily limited — the AI chatbot requires their $29/month Starter plan, and meaningful automation starts at $59/month. Their enterprise Plus plan is $749/month.

Mitra AI's free plan includes full catalog sync, AI recommendations, and semantic search. You pay as your store grows — not to unlock basic functionality.

Frequently Asked Questions

What is the main difference between Mitra AI and Tidio?
Mitra AI is purpose-built for e-commerce sales — it reads your product catalog, generates semantic embeddings for intelligent search, and enriches every product with AI-generated selling points, objection handlers, and customer personas. Tidio is primarily a live chat and support ticketing tool with a basic rule-based chatbot. Tidio helps you respond to customer queries; Mitra helps you proactively sell.
Does Tidio integrate with Shopify?
Yes, Tidio has a Shopify integration for order lookups and basic FAQs. However, it does not perform deep catalog indexing, vector search, or AI-generated product recommendations. Mitra AI syncs your entire Shopify catalog in real time and understands it semantically.
Is Mitra AI cheaper than Tidio?
Mitra AI offers a free plan with core AI features. Tidio's Growth plan starts at $59/month and their Plus plan is $749/month. For e-commerce stores focused on revenue, Mitra delivers a higher ROI by actively driving sales rather than deflecting support tickets.
Which is better for increasing conversion rate — Mitra or Tidio?
Mitra AI is specifically optimized for conversion. It proactively recommends products, handles price objections using AI-written responses, identifies ideal customer personas, and remembers shopping context across the conversation. Tidio does not have these sales-specific capabilities.
Can I switch from Tidio to Mitra?
Yes. Mitra AI takes under 10 minutes to set up on Shopify or WooCommerce. You can sync your full product catalog immediately after connecting your store. No developer required.

Try the AI that actually sells

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