Shop With a Photo: "Do you have something like this?"
Customers can't always describe what they want. Now, they can just show you.
Have you ever tried to describe a specific pattern or color? It's hard. "It's kind of blue, but also teal, with a sort of retro flower pattern..." Words often fail us when it comes to style.
In fashion and home decor, describing a product creates friction. Friction kills sales. Showing a picture is instant. That's why we built Visual Intelligence.
The "Instagram Screenshot" Scenario
Your customers are constantly inspired by what they see on social media. They see an outfit on an influencer, screenshot it, and then... where do they go?
Usually, they hit dead ends on Google Images. But with Mitra, they can come to your store, upload that screenshot directly into the chat, and say "Do you have this?"
Matching Style, Not Just Keywords
Text search is limited by how you tag your products. If you didn't tag a dress as "Boho," a customer searching for "Boho" won't find it. Visual search bypasses this problem entirely.
Mitra's AI looks for specific details:
- Color Matching: Finding exact or complementary shades (e.g., matching a tie to a suit).
- Pattern Recognition: Identifying stripes, dots, or complex prints.
- Style Similarity: Understanding the vibe—modern, vintage, formal, or casual.
Increasing Average Order Value (AOV)
Visual search isn't just for finding a single item—it's for completing a look.
If a customer uploads a picture of a living room they love, Mitra can identify the rug, the couch, and the lamp style, and recommend items from your catalog that fit that aesthetic. It acts as an interior designer, helping you sell bundles instead of single products.
Bridging Online and Offline
This feature bridges the gap between the physical world and your digital store. It turns everyday inspiration into immediate transactions.