An AI That Understands Shopping, Not Just Keywords
Why standard chatbots fail at sales, and how Mitra acts like your best in-store associate.
We've all had frustrating experiences with bad chatbots. You ask a simple question, and you get a generic "I don't understand" or a link to a help page. It feels robotic, cold, and unhelpful.
That's because most chatbots don't actually know what you sell. They're just reading a script and matching keywords. Mitra is different—it's built to sell. It reads your entire catalog and understands the characteristics of your products.
Context is Everything
A good salesperson listens. If a customer says "I'm looking for a gift for my wife who loves gardening," a human associate immediately thinks of floral prints, sun hats, or durable fabrics. A keyword search just looks for the word "Gardening."
The Customer Journey Comparison:
- Customer: "I need a dress for a summer wedding."
- Standard Bot: "Searching for 'Dress'." (Returns 500 results, sorted by ID).
- Mitra: Understands "Summer" + "Wedding" = Formal, breathable, light colors. It searches your catalog for the best matches, not just keyword matches.
Your Brand, Your Voice
Every store has a personality. A luxury watch boutique shouldn't sound like a discount sneaker store.
With Mitra, you define the Persona. You can tell the AI to be "Professional and Expert," "Friendly and Bubbly," or even "Minimalist and Direct."
- The Expert: "This serum contains 10% Niacinamide, which is excellent for reducing pore size."
- The Best Friend: "Omg, you have to try this serum! It literally erased my pores in a week."
Handling Objections (The Soft Sell)
A customer rarely says "I'll take it" immediately. They have doubts. "Is this material itchy?" "Will it fit me?" "Is it worth the price?"
Standard bots fail here effectively. Mitra uses your product reviews and descriptions to answer these objections convincingly. If a customer worries about fit, it can reference the size guide or mention "Reviewers say this runs true to size."
It Remembers the Conversation
Real conversations flow. If you walk into a store and ask for "Dresses," then say "Show me red ones," the associate knows you mean "Red Dresses."
Mitra has a long-term memory for the shopping session. It remembers preferences, price ranges, and liked items as the customer shops. It builds a relationship, rather than just restarting with every message.